Hi Reader,

I had two conversations yesterday that touched on the exact same point. A lot of companies feel behind because they don't have a massive marketing plan. Funnels, ad buys, SEO.

But for most of us, honestly? That's fine.

If you don't have a complex strategy, the fix is actually right in front of you: Your current best clients.

You don't need a complicated strategy or a massive ad budget if you have a current client explaining exactly how you improved their business.

But you can't just point a camera at them and hope they say the right thing. Here is the biggest mistake I see companies make when trying to grab a testimonial:

They ask their clients for a testimonial without guidance. The result? "Neil was great, highly recommend."

Instead, guide them to something useful: "What was the challenge we aimed to solve when we started working together? What were the results?"

That question gets you a sales asset. ("We had no marketing plan before we started working with Neil. In the quarter since we started using our best clients to sell for us, we've cleared $40k.")

Show it to a like-minded prospect, and you will get traction.

If you want to see a low-effort setup to capture these stories, you can steal my simple testimonial form right here: https://forms.gle/gUgs558FE3fqBH1E7​

Having the right form is half the battle. The other half is knowing exactly who to send it to.

If you want to figure that part out, I’m hosting a working session tomorrow at 1 PM ET.

It’s called The Extraordinary Client Workshop. We aren't talking about cameras or lighting. We are going to open up your client roster and find the exact clients who can step up and do your selling for you.

I only have two spots left for tomorrow (but don't worry, there's another one next month too).

You can grab one of the last spots right here: https://vidwheel.kit.com/extra​

Rooted in Insight. Crafted for Traction.

- Neil