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Testimonial check.
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Hi Reader, Testimonial check. Open your CRM. Take a look at your last few clients (or better yet your last few testimonials). Do they check these boxes?
1. They are enthusiastic about giving you a testimonial? ⬜ Yes
2. They look like the prospect you are trying to attract tomorrow? ⬜ Yes
3. They can they articulate a specific ROI metric? ⬜ Yes
Most companies film clients who score a 1/3. And it is usually just checking the first box. These testimonials are "nice." They make you feel great about a job well done, but they aren't strategic. What you are missing is fully defining your "Extraordinary Clients" - the ones who actually move your business forward. If you want to start checking all the boxes, join me for the next Extraordinary Client Workshop. February 25 @ 1pm ET. Rooted in Insight. Crafted for Traction. - Neil |
Strategic video that speaks your client’s language
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Hi Reader, We are about to wrap a fun project: 14 video shoots at different locations across 3 states. Normally, coordinating something like this is a nightmare. You either pay to fly a video crew all over the country, gamble on local freelancers, or settle for a Zoom recording and just accept the bad laptop audio and pixelated video . . . or some hodgepodge of all three. Our client took a different approach. They chose quality, simplicity, and hours back in their day. We deliver consistent,...
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Hi Reader, If you run an agency or corporate marketing team, you’ve likely been forced to pass on a phenomenal client story because the subject was located halfway across the country (or wished you had). When a key user or executive is in Houston, LA, or Denver, you’re usually stuck choosing between two bad options: The Webcam Trap: Settle for grainy, low-res recording tools that look cheap and chip away at your brand authority. The Travel Budget Killer: Fly a multi-person video crew out or...