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Testimonial check.
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Hi Reader, Testimonial check. Open your CRM. Take a look at your last few clients (or better yet your last few testimonials). Do they check these boxes?
1. They are enthusiastic about giving you a testimonial? ⬜ Yes
2. They look like the prospect you are trying to attract tomorrow? ⬜ Yes
3. They can they articulate a specific ROI metric? ⬜ Yes
Most companies film clients who score a 1/3. And it is usually just checking the first box. These testimonials are "nice." They make you feel great about a job well done, but they aren't strategic. What you are missing is fully defining your "Extraordinary Clients" - the ones who actually move your business forward. If you want to start checking all the boxes, join me for the next Extraordinary Client Workshop. February 25 @ 1pm ET. Rooted in Insight. Crafted for Traction. - Neil |
Strategic video that speaks your client’s language
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