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Testimonial check.
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Hi Reader, Testimonial check. Open your CRM. Take a look at your last few clients (or better yet your last few testimonials). Do they check these boxes?
1. They are enthusiastic about giving you a testimonial? ⬜ Yes
2. They look like the prospect you are trying to attract tomorrow? ⬜ Yes
3. They can they articulate a specific ROI metric? ⬜ Yes
Most companies film clients who score a 1/3. And it is usually just checking the first box. These testimonials are "nice." They make you feel great about a job well done, but they aren't strategic. What you are missing is fully defining your "Extraordinary Clients" - the ones who actually move your business forward. If you want to start checking all the boxes, join me for the next Extraordinary Client Workshop. February 25 @ 1pm ET. Rooted in Insight. Crafted for Traction. - Neil |
Strategic video that speaks your client’s language
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Hi , Booking a crew. Finding a quiet location. Blocking out half your day. Traditional video shoots can be a massive drag on your calendar. When Mia Moreno of USC’s Office of Research and Innovation needed to capture founder success stories leading up to a massive 300-person event, she didn't have hours to spare managing a camera crew. So we used the vidwheel remote workflow instead. Mia says it best: You don't need to sacrifice days in your schedule to get high-impact video assets. We make...
Hi Reader,A testimonial is just a performance. Right? You set up the camera, you ask the client to say nice things, and you put the prettiest quote on your website. But what happens when the client says something you didn't want to hear? "The product is amazing, but honestly, the onboarding process was incredibly confusing." Through the lens of a traditional testimonial, that quote is a mistake. It gets left on the cutting room floor. But for a business owner? That quote is pure gold. It is...
Hi Reader, I had two conversations yesterday that touched on the exact same point. A lot of companies feel behind because they don't have a massive marketing plan. Funnels, ad buys, SEO. But for most of us, honestly? That's fine. If you don't have a complex strategy, the fix is actually right in front of you: Your current best clients. You don't need a complicated strategy or a massive ad budget if you have a current client explaining exactly how you improved their business. But you can't...