Hi Reader,

A few years back, I had a client with a serious logistical problem.

​Techstars was running an accelerator program in Japan. They needed high-quality pitch videos from 30 different founders.

But it was mid-Covid lockdown. I am based in New York. Obviously, I couldn't fly there.

And even if we could - 30 setups would have made the production cost-prohibitive.

So, I had to innovate.

I adapted our early vidKit into a low-cost, high-quality setup using parts I could source locally on the other side of the globe. I navigated Japanese Amazon with Google Translate to coordinate the delivery of 30 DIY camera kits to 30 different residential addresses across Japan.

It was a scramble. But it worked.

We got the gear to them, recorded tutorials for setup, captured their pitches, and produced the showcase remotely.

In fact, it worked so well that we are still working with Techstars today - over 14 projects later.

In a lot of ways, that project was the "Alpha Version" of what we do today.

I learned quickly that if you want to capture a story from a client in a different time zone, it's not necessarily about what you learned in film class.

It's about problem-solving. You don't just need a videographer; you need a logistics partner.

We took that messy, DIY process and systematized it. The kits we ship today aren't a bag of parts anymore; they are self-contained, dual-camera studios (S23 Ultras) with a push-button setup.

Since that first scramble in Japan, we’ve used this system to handle productions all over the US. (And we are opening Canada soon).

The Takeaway: If you have a client story you need to capture, but they are in Austin, LA, or Miami - don't overcomplicate it.

We have the kits, we know the logistics, and we can get the footage.

​See the Mini-Studio - vidKit v3.1 - Here​

Rooted in Insight. Crafted for Traction.

Neil