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Clarity + Action
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Hi Reader, In remote production, it’s easy to focus on just the gear or just the story. But without one, the other is worthless.
This is where the vidKit v3.1 comes in. We don’t use high-end cameras just for vanity. We use them because low-quality video creates subconscious doubt. When you pair the right story (Clarity) with pro-level visuals (Action), your message “builds trust, not doubt.” Your medium should enhance your message, not undermine it. Rooted in Insight. Crafted for Traction. - Neil |
Strategic video that speaks your client’s language
Join the list and get behind-the-scenes insights, real client examples, and the latest on rootThread videos - our AI-assisted video process built to uncover messaging that moves.
Hi Reader, I had two conversations yesterday that touched on the exact same point. A lot of companies feel behind because they don't have a massive marketing plan. Funnels, ad buys, SEO. But for most of us, honestly? That's fine. If you don't have a complex strategy, the fix is actually right in front of you: Your current best clients. You don't need a complicated strategy or a massive ad budget if you have a current client explaining exactly how you improved their business. But you can't...
Hi Reader, Testimonial check. Open your CRM. Take a look at your last few clients (or better yet your last few testimonials). Do they check these boxes? 1. They are enthusiastic about giving you a testimonial? ⬜ Yes 2. They look like the prospect you are trying to attract tomorrow? ⬜ Yes 3. They can they articulate a specific ROI metric? ⬜ Yes Most companies film clients who score a 1/3. And it is usually just checking the first box. These testimonials are "nice." They make you feel great...
Hi Reader, A few years back, I had a client with a serious logistical problem. Techstars was running an accelerator program in Japan. They needed high-quality pitch videos from 30 different founders. But it was mid-Covid lockdown. I am based in New York. Obviously, I couldn't fly there. And even if we could - 30 setups would have made the production cost-prohibitive. So, I had to innovate. I adapted our early vidKit into a low-cost, high-quality setup using parts I could source locally on the...