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Looks complicated. Isn’t.
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Hey Reader, When people first see the vidKit, they assume it’s going to be complicated. Two cameras. It looks like something that should take time, skill, or tech experience to set up. But here’s what Michael (a first-time user) told me as soon as he tried it: “It was extremely easy to figure out.” And that’s the real point. Because when setup is easy, a few important things happen:
All without the usual rigmarole of travel, gear, or troubleshooting. Ease isn’t just a nice-to-have. If you’d like a simpler, calmer way to capture great stories from clients or teams outside your zip code, just reply to this email. I’m happy to walk you through how the vidKit works. Stay rooted and keep building, |
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Hi Reader, I had two conversations yesterday that touched on the exact same point. A lot of companies feel behind because they don't have a massive marketing plan. Funnels, ad buys, SEO. But for most of us, honestly? That's fine. If you don't have a complex strategy, the fix is actually right in front of you: Your current best clients. You don't need a complicated strategy or a massive ad budget if you have a current client explaining exactly how you improved their business. But you can't...
Hi Reader, Testimonial check. Open your CRM. Take a look at your last few clients (or better yet your last few testimonials). Do they check these boxes? 1. They are enthusiastic about giving you a testimonial? ⬜ Yes 2. They look like the prospect you are trying to attract tomorrow? ⬜ Yes 3. They can they articulate a specific ROI metric? ⬜ Yes Most companies film clients who score a 1/3. And it is usually just checking the first box. These testimonials are "nice." They make you feel great...
Hi Reader, In remote production, it’s easy to focus on just the gear or just the story. But without one, the other is worthless. Clarity This is about Strategy. As I mention in the clip, “Clarity helps you choose the client who represents your best story” to validate your market, rather than just filling airtime. Action This is about Trust. “Action means presenting that story at the quality that your brand deserves” so that the medium enhances the message, instead of undermining it. This is...