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Looks complicated. Isn’t.
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Hey Reader, When people first see the vidKit, they assume it’s going to be complicated. Two cameras. It looks like something that should take time, skill, or tech experience to set up. But here’s what Michael (a first-time user) told me as soon as he tried it: “It was extremely easy to figure out.” And that’s the real point. Because when setup is easy, a few important things happen:
All without the usual rigmarole of travel, gear, or troubleshooting. Ease isn’t just a nice-to-have. If you’d like a simpler, calmer way to capture great stories from clients or teams outside your zip code, just reply to this email. I’m happy to walk you through how the vidKit works. Stay rooted and keep building, |
Strategic video that speaks your client’s language
Join the list and get behind-the-scenes insights, real client examples, and the latest on rootThread videos - our AI-assisted video process built to uncover messaging that moves.
Hi , Booking a crew. Finding a quiet location. Blocking out half your day. Traditional video shoots can be a massive drag on your calendar. When Mia Moreno of USC’s Office of Research and Innovation needed to capture founder success stories leading up to a massive 300-person event, she didn't have hours to spare managing a camera crew. So we used the vidwheel remote workflow instead. Mia says it best: You don't need to sacrifice days in your schedule to get high-impact video assets. We make...
Hi Reader,A testimonial is just a performance. Right? You set up the camera, you ask the client to say nice things, and you put the prettiest quote on your website. But what happens when the client says something you didn't want to hear? "The product is amazing, but honestly, the onboarding process was incredibly confusing." Through the lens of a traditional testimonial, that quote is a mistake. It gets left on the cutting room floor. But for a business owner? That quote is pure gold. It is...
Hi Reader, I had two conversations yesterday that touched on the exact same point. A lot of companies feel behind because they don't have a massive marketing plan. Funnels, ad buys, SEO. But for most of us, honestly? That's fine. If you don't have a complex strategy, the fix is actually right in front of you: Your current best clients. You don't need a complicated strategy or a massive ad budget if you have a current client explaining exactly how you improved their business. But you can't...