Geographic friction


Hi Reader,

Friction kills projects.

We see this scenario a lot with our agency partners:

Your client is based here in Buffalo. But their best success story is in Philly. Or Houston. Or Denver.

You want to capture that testimonial, but the logistics get in the way.

That is "Geographic Friction."

When the best stories are 1,000 miles away, the math gets messy fast. You are usually stuck with two bad options:

  1. Blow the budget flying a crew out for a 1-hour interview.
  2. Hurt the brand by recording a grainy, low-res Zoom call.

So, the project often stalls.

But what if you could take geography out of the equation without losing your brand standards?

For these projects, we ship a 4K "push-button" studio kit (the new v3.1 build) directly to the subject's desk.

They simply turn it on. We direct the shoot remotely. You get a raw 4K multi-cam recording (or a fully polished video) without leaving your office.

  • No flights.
  • No hotels.
  • No webcam grain.

It allows you to service your client's national footprint from anywhere.

If you have a project on the back burner because the subject is "too far away," hit reply. We have kits in rotation specifically for this.

Simple. Portable. Professional.

Neil

Strategic video that speaks your client’s language

Join the list and get behind-the-scenes insights, real client examples, and the latest on rootThread videos - our AI-assisted video process built to uncover messaging that moves.

Read more from Strategic video that speaks your client’s language

Hi Reader, I had two conversations yesterday that touched on the exact same point. A lot of companies feel behind because they don't have a massive marketing plan. Funnels, ad buys, SEO. But for most of us, honestly? That's fine. If you don't have a complex strategy, the fix is actually right in front of you: Your current best clients. You don't need a complicated strategy or a massive ad budget if you have a current client explaining exactly how you improved their business. But you can't...

Hi Reader, Testimonial check. Open your CRM. Take a look at your last few clients (or better yet your last few testimonials). Do they check these boxes? 1. They are enthusiastic about giving you a testimonial? ⬜ Yes 2. They look like the prospect you are trying to attract tomorrow? ⬜ Yes 3. They can they articulate a specific ROI metric? ⬜ Yes Most companies film clients who score a 1/3. And it is usually just checking the first box. These testimonials are "nice." They make you feel great...

Hi Reader, In remote production, it’s easy to focus on just the gear or just the story. But without one, the other is worthless. Clarity This is about Strategy. As I mention in the clip, “Clarity helps you choose the client who represents your best story” to validate your market, rather than just filling airtime. Action This is about Trust. “Action means presenting that story at the quality that your brand deserves” so that the medium enhances the message, instead of undermining it. This is...