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Effortless stories. Real connection.
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Hey Reader, Clarity is knowing whose story matters most. Action is capturing it without asking anyone to fuss with tech or travel. The latest vidKit connects via its own cell data—linking straight into our virtual studio from almost anywhere. Effortless for them. High quality for you. If you’d like to reach that same clarity, to find the clients who fit, add value, and make an impact, join me for the next rootWorkshop on Nov 19 @ Noon ET. Two spots left. Reply to this email to reserve yours. Stay rooted and keep building, |
Strategic video that speaks your client’s language
Join the list and get behind-the-scenes insights, real client examples, and the latest on rootThread videos - our AI-assisted video process built to uncover messaging that moves.
Hi Reader, I had two conversations yesterday that touched on the exact same point. A lot of companies feel behind because they don't have a massive marketing plan. Funnels, ad buys, SEO. But for most of us, honestly? That's fine. If you don't have a complex strategy, the fix is actually right in front of you: Your current best clients. You don't need a complicated strategy or a massive ad budget if you have a current client explaining exactly how you improved their business. But you can't...
Hi Reader, Testimonial check. Open your CRM. Take a look at your last few clients (or better yet your last few testimonials). Do they check these boxes? 1. They are enthusiastic about giving you a testimonial? ⬜ Yes 2. They look like the prospect you are trying to attract tomorrow? ⬜ Yes 3. They can they articulate a specific ROI metric? ⬜ Yes Most companies film clients who score a 1/3. And it is usually just checking the first box. These testimonials are "nice." They make you feel great...
Hi Reader, In remote production, it’s easy to focus on just the gear or just the story. But without one, the other is worthless. Clarity This is about Strategy. As I mention in the clip, “Clarity helps you choose the client who represents your best story” to validate your market, rather than just filling airtime. Action This is about Trust. “Action means presenting that story at the quality that your brand deserves” so that the medium enhances the message, instead of undermining it. This is...