Hi Reader,

I've been going on for quite a while about "deep testimonials" - and all the great insights that can be gained by just taking a closer, intentional look at your best clients and what they are saying.

But unless you or someone you know talks directly about testimonial videos and knows all the underlying benefits, you aren't going to come to the conclusion that the deep testimonial path is right for you.

So, who needs this stuff? Really?

It is not the burger joint that is netting $12 per customer.

It is not the "idea stage startup."

It is the company that has been around long enough to know that there's a problem or an area that could use some "grease."

Thanks to one of the best networking calls I have been on in a long time, I put together a Referral Partner Guide that identifies the 4 specific symptoms of a business that is sitting on a goldmine of client stories but can't seem to get them into the world.

If you want to check it out: View the Referral Partner Guide​

I’m sharing this today because you might recognize these "Trust Gaps" in your own business - or you might see them in a friend's:

• The "Stalled" Pipeline: You have great leads, but deals get stuck in the middle (I struggled with this for years.)
• The "Invisible" Impact: Your customers love you, but prospects don't "get" the value until after they've signed (Guilty again.)
• The Founder Bottleneck: You’re the only one who can effectively "sell" the vision because the team lacks the assets to build trust on their own (Starting to feel attacked by my own list . . .)
• The Logistical Drag: You know you need video, but you don't have the bandwidth to deal with the production headache (OK. I am clear on this one.)

If any of that sounds familiar, I’d love to help you find some contrast and get those stories moving.

And if you aren't feeling these right now, but you know a founder or agency owner who is, please feel free to pass an intro.

Thank you for sticking with me for the last nine months. More testimonial info to come.

Rooted in Insight. Crafted for Traction.

- Neil