Join the list and get behind-the-scenes insights, real client examples, and the latest on rootThread videos - our AI-assisted video process built to uncover messaging that moves.
Who are you cloning?
|
Hi Reader, Most businesses are completely reactive with their social proof. They just ask whoever is the most recent, or whoever happened to say "thanks" in an email last week. You get some good magnets and some bad ones. If you want to use testimonials strategically, you should only be capturing stories from the clients you actually want to clone. In my next workshop (April 22 @ Noon ET), that is exactly what we are doing. I am walking through the exact Fit × Value × Impact exercise we use to help businesses build a strategic shortlist of their best clients. By the end of the session, you will know exactly who to put on camera to attract your ideal audience. (And for the agency owners and consultants reading this - you are explicitly invited to steal this framework and run it as a strategic service for your own clients). - Neil |
Strategic video that speaks your client’s language
Join the list and get behind-the-scenes insights, real client examples, and the latest on rootThread videos - our AI-assisted video process built to uncover messaging that moves.
Hi Reader, I've been going on for quite a while about "deep testimonials" - and all the great insights that can be gained by just taking a closer, intentional look at your best clients and what they are saying. But unless you or someone you know talks directly about testimonial videos and knows all the underlying benefits, you aren't going to come to the conclusion that the deep testimonial path is right for you. So, who needs this stuff? Really? It is not the burger joint that is netting $12...
Hi Reader, Have you ever watched a client testimonial video that felt . . . rehearsed? Or maybe less-than-authentic? Even if the client is telling the truth, it somehow sounds like they are just reading the company's "About" page out loud. “Their process was seamless. The team was synergistic. They really drove ROI.” This happens because most founders inadvertently build an echo chamber. When we ask clients for a testimonial, they subconsciously (or maybe even consciously) feed us back the...
Hi Reader, You are ready to dive into your customer stories. You have a roster full of potential clients ready to go. But week after week - it gets put on the back burner. What you lack is clarity. When you look at a roster full of "pretty good" clients, it creates a blur. They all look like decent options. And decent doesn't move the needle to action. You aren’t sure who is actually worth the effort of a testimonial, so you end up doing nothing. You don't need better clients. You need better...