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Marketing fodder or business intelligence?
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Hi Reader, But what happens when the client says something you didn't want to hear? "The product is amazing, but honestly, the onboarding process was incredibly confusing." Through the lens of a traditional testimonial, that quote is a mistake. It gets left on the cutting room floor. But for a business owner? That quote is pure gold. It is unfiltered business intelligence. When I run a rootThread Video interview with a client, the goal isn't just to make a shiny marketing video. It’s to find the friction. If a client tells us why they almost didn't buy, or what annoyed them during the first 30 days, we don't hide it. We take that data straight to the founder. You can use that exact insight to fix your onboarding, adjust your pricing page, or train your sales team to handle that specific objection before it even comes up. Your best clients have the answers to your biggest operational bottlenecks. You just have to be willing to ask the questions that might not make it onto the website. I’m going live today @ Noon ET with Kristi Mitchell to dig deep into this exact topic. We are going to talk about testimonials and marketing, and unpack how you can use your current clients to uncover these hidden operational insights. You can join us live on LinkedIn tomorrow right here. Rooted in Insight. Crafted for Traction. - Neil |
Strategic video that speaks your client’s language
Join the list and get behind-the-scenes insights, real client examples, and the latest on rootThread videos - our AI-assisted video process built to uncover messaging that moves.
Hi , Booking a crew. Finding a quiet location. Blocking out half your day. Traditional video shoots can be a massive drag on your calendar. When Mia Moreno of USC’s Office of Research and Innovation needed to capture founder success stories leading up to a massive 300-person event, she didn't have hours to spare managing a camera crew. So we used the vidwheel remote workflow instead. Mia says it best: You don't need to sacrifice days in your schedule to get high-impact video assets. We make...
Hi Reader, I had two conversations yesterday that touched on the exact same point. A lot of companies feel behind because they don't have a massive marketing plan. Funnels, ad buys, SEO. But for most of us, honestly? That's fine. If you don't have a complex strategy, the fix is actually right in front of you: Your current best clients. You don't need a complicated strategy or a massive ad budget if you have a current client explaining exactly how you improved their business. But you can't...
Hi Reader, Testimonial check. Open your CRM. Take a look at your last few clients (or better yet your last few testimonials). Do they check these boxes? 1. They are enthusiastic about giving you a testimonial? ⬜ Yes 2. They look like the prospect you are trying to attract tomorrow? ⬜ Yes 3. They can they articulate a specific ROI metric? ⬜ Yes Most companies film clients who score a 1/3. And it is usually just checking the first box. These testimonials are "nice." They make you feel great...