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Your calendar vs. a traditional video shoot
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Hi , Booking a crew. Finding a quiet location. Blocking out half your day. Traditional video shoots can be a massive drag on your calendar. When Mia Moreno of USC’s Office of Research and Innovation needed to capture founder success stories leading up to a massive 300-person event, she didn't have hours to spare managing a camera crew. So we used the vidwheel remote workflow instead. Mia says it best: You don't need to sacrifice days in your schedule to get high-impact video assets. We make scheduling easy. We manage the tech. You spend 30 minutes in a virtual studio and immediately get back to the important things (like coordinating that 300-person event). It’s the "Sure Thing" workflow for teams who don't have time for friction. Rooted in Insight. Crafted for Traction. |
Strategic video that speaks your client’s language
Join the list and get behind-the-scenes insights, real client examples, and the latest on rootThread videos - our AI-assisted video process built to uncover messaging that moves.
Hi Reader,Testimonials act as a magnet. Prospects listen to a client's story and immediately think, "That sounds like me." Clear, impactful stories from great clients with great results attract more of the same. But, this is a double-edged sword. If you get a video testimonial from a difficult, low-margin client, that magnet is a problem. You are just going to attract more difficult, low-margin clients. Most businesses are completely reactive with their social proof. They just ask whoever is...
Hi Reader, I've been going on for quite a while about "deep testimonials" - and all the great insights that can be gained by just taking a closer, intentional look at your best clients and what they are saying. But unless you or someone you know talks directly about testimonial videos and knows all the underlying benefits, you aren't going to come to the conclusion that the deep testimonial path is right for you. So, who needs this stuff? Really? It is not the burger joint that is netting $12...
Hi Reader, Have you ever watched a client testimonial video that felt . . . rehearsed? Or maybe less-than-authentic? Even if the client is telling the truth, it somehow sounds like they are just reading the company's "About" page out loud. “Their process was seamless. The team was synergistic. They really drove ROI.” This happens because most founders inadvertently build an echo chamber. When we ask clients for a testimonial, they subconsciously (or maybe even consciously) feed us back the...