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Oh my. Who did this?
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"I showed a snippet of one of the videos to my boss, and he was like: Oh my God. Who did this?" That is the sound of absolute clarity. It’s the sound of a high-level executive who instantly "gets it" after just a single watch of a video asset. This isn't an accident, and it doesn't require an over-engineered project. You don't need jargon, 'perfect' scripts, and all the bells and whistles video production can offer to force an impact. True impact usually often comes from the exact opposite direction: removing the noise. When you capture a raw, deep, unscripted user conversation, you don't need the extras. That conversation has the capacity to command the room on its own. And when the message is crystal clear, the visual quality keeps them from looking away, and the story hooks them, you have a winner. This can be quick benchmark to check our own content. When you look at the last video asset your team published, or even one you watched recently, did it give you that immediate sense of un-muddied clarity, or did it feel like it was trying a bit too hard to cover all its bases? - Neil |
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