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NY to Florida @ 1,288 mph
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Hi Reader, What would you do with an extra few work days this week? Often, remote video campaigns are constrained by a tough trade-off:
On the same campaign I referenced last week, our client needed to capture two interviews in a single day. One little hiccup: the subjects were 1,200 miles apart, and neither was in her home market. Time for Option C:
Sooo, not quite teleportation, but if you wanted to execute those two interviews in person, you'd be zipping from NY to FL at a cool 1,288 miles per hour. Because our pre-configured vidwheel vidKit v3.1 was shipped directly to each subject's desk, the technical setup was completely taken care of - 2-camera 4K resolution, lighting, and upgraded audio. That’s 100% creative control over two interviews, 1,200+ miles apart, in a single day. Zero hours lost to the airport and depending on how you calculate travel overhead, they gained 4 to 5 days back to focus on strategy, asset direction, and billable work. When you stop moving people and start deploying smart tech, your creative team gets superpowers . . . . . . like teleportation (sort of). A quick question for your team this week:What could your business look like if you unlocked just one out-of-market client for video work this month? How about one per month? If you have an upcoming project or a client story outside your local market, hit reply and let me know where they're located. I'd love to talk about how to make it happen without anyone getting on a plane. |
Strategic video that speaks your client’s language
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Hi Reader, A week ago, I put out a simple framework for business leaders struggling with content bandwidth: Stop overthinking it. The core premise was simple: 95% of the effort that goes into your marketing content is already happening inside your business. You and your team are solving complex operational problems, securing glowing client feedback, and running high-value meetings every day. The insight exists. You don't need to manufacture content from scratch; you just need to capture what...
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Hi Reader, Most companies treat testimonials like trash (and that is a shame). They collect a 60-second clip, post it on LinkedIn, check the box, and move on. To be fair, most marketing these days is considered single-use. But just like with a disposable coffee cup - it’s a waste. You can get a lot more out of your client stories. And more still when you gather a bunch of them at once. When you capture 4, 5, 12, 20+ stakeholder stories the real value isn't just the video clips. It’s the...