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Stop trying to be a "creator"
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Hello there, Stop trying to be a "creator." A lot of B2B marketing is an exercise in guessing. We sit in a room and try to guess the words we think will make people buy. Maybe it worked for a past campaign, or a competitor did it first. But if you are a founder (or someone into efficient marketing), the most effective sales script for your business has already been written. You just haven't discovered it yet. It lives with your best clients, the Extraordinary ones. They are already using the specific language, the ROI metrics, and the unfiltered truth that your next prospect needs to hear. You don’t need to invent a hook. You just need to find the one that’s already working. You don’t need to guess at your value prop. You just need to hear how your clients describe it to their peers. The best marketing assets don’t have to start with a creative brief. They can start with a discovery session that uncovers the strategic data a "regular" video process usually misses. And when you dig, there is a lot to find. That is why when we have conversations with your best clients, you don't just walk away with a polished video, you get an in-depth report that analyzes the conversation for the business insights you didn't even know were there. So, when is the last time you talked (and listened) to your best clients? They are a treasure trove of business insights. - Neil P.S. I’m hosting a working session on these Extraordinary Clients tomorrow at Noon ET. There is exactly one spot left. If you want to stop guessing and start auditing, you can grab it here (before I post this same message to LinkedIn @ 9:45am ET): https://extra.vidwheel.com/ |
Strategic video that speaks your client’s language
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Hi Reader, In 1964, chicken wings were considered garbage. Back then, commercial kitchens treated wings as a worthless byproduct. They were either tossed into a stockpot to flavor soup or thrown straight into the trash. But, as local legend has it, one late Friday night at the Anchor Bar in Buffalo, NY, Teressa Bellissimo found herself with an accidental surplus of wings and a crowd of hungry bar patrons. Instead of tossing them, she fried them up, and threw them in hot sauce and accidentally...
"I showed a snippet of one of the videos to my boss, and he was like: Oh my God. Who did this?" That is the sound of absolute clarity. It’s the sound of a high-level executive who instantly "gets it" after just a single watch of a video asset. This isn't an accident, and it doesn't require an over-engineered project. You don't need jargon, 'perfect' scripts, and all the bells and whistles video production can offer to force an impact. True impact usually often comes from the exact opposite...
Hi Reader, Your client is great at what they do. But what is that exactly? Everyone tells you how great the business is. They love working with them. But why? Stop guessing at what makes your client so appealing. Their customers already have the data. All you have to do is uncover it. If you ask the internal team why their top accounts actually buy, or what keeps them from leaving, you usually get polite, vague answers. But if you give them a simple, guided framework, that vagueness turns...